By JOSEPH ASCENZI
jascenzi@thebizpress.com

A popular newsletter that tracks real estate, economic and political trends in the High Desert will be published throughout the Western United States once a year by a major real estate publication firm. The Bradco High Desert Report, published by The Bradco Cos. in Victorville since 1993, was included in the August edition of Western Real Estate Business, a monthly real estate newsletter that circulates in 10 states, said Joseph Brady, president of The Bradco Cos. Western Real Estate Business has a circulation of more than 20,000. It's published by France Publications Inc. in Atlanta, one of the largest publishers of regional commercial real estate publications in the United States. Its other publications include Southeast Real Estate Business, Northeast Real Estate Business, Hartland Real Estate Business and Texas Real Estate Business, according to a release. The five-year publication agreement with The Bradco Cos. was announced Sept. 4. The Bradco Cos. will pay $15,000 to have its newsletter included in Western Real Estate Business's annual Inland Empire special, which is published every summer. Other financial details of the agreement weren't disclosed. Brady and France Publications reached agreement in May after six weeks of negotiations, but did not announce the deal until early September. "I didn't want to say anything until we published with them," Brady said. "When they first approached us about doing this I thought it was a crank call. But I knew it was a good idea because it will help give more credibility to San Bernardino County and the High Desert." Brokers and developers are seeking information about the High Desert, said Mike Piersa, sales manager with Western Real Estate Business. "A lot of people are looking at the High Desert and they aren't all in Las Vegas or Southern California," Piersa said. High Desert Report is "probably the best source of information out there on the High Desert."

The Bradco Cos. is one of the largest commercial, industrial and land brokerage companies in the High Desert. Brady began publishing the High Desert Newsletter as a way to promote the Victor Valley to developers and commercial brokers throughout the United States. The newsletter "has never been about making money," Brady said. "It's been about getting the word out about the High Desert. If some of my competitors make deals off [the France Publications deal] I'll be delighted." About 4,000 subscribers, all of them in the United States, pay $59.95 a year for the High Desert Report, which is published in print only. Originally a quarterly publication, for the last four years the newsletter has published about three times a year, or whenever Brady believes there is enough real estate news generating from the High Desert to merit putting out a report. “We don’t want to put something out just to put something out,” Brady said. “We don’t want to cheapen the product. But we will have to be ready whenever they call us for a report.”